About Us

At ILIA, we believe beauty begins with thoughtful choices. Our approach brings makeup and skincare together, pairing expressive color with carefully considered ingredients.

Our story began with founder Sasha Plavsic and a simple question about the ingredients in her everyday lip balm. That curiosity inspired her to rethink what a beauty product could be—and to create an alternative that balanced performance with thoughtful formulation.

Today, that same curiosity guides our approach. We create makeup with skin in mind, from complexion essentials to color for eyes, lips, and cheeks. Our goal is to make beauty feel approachable, with products that fit naturally into your routine.

For us, makeup is a personal expression. Whether you prefer a subtle finish or a more defined look, we invite you to explore color in a way that feels like you.